Enterprise platforms like Salesforce promise immense potential, yet many organizations struggle to fully capitalize on their investments. It’s a common scenario: businesses invest heavily in robust systems but end up using only a fraction of their capabilities.
This untapped potential is precisely what we are helping a leading real estate developer uncover. Through a structured approach to platform evaluation and optimization, we’re demonstrating how businesses can get more from what they already have—unlocking cost savings, operational efficiencies, and long-term ROI.
Why Does Hidden Value Go Unused?
Platforms like Salesforce are feature-rich, but without a clear strategy for adoption and optimization, key capabilities often go overlooked. Organizations frequently rely on external vendor solutions for functionality their existing systems already offer, resulting in redundant costs and missed opportunities.
Our Approach to Uncovering Platform Value
For our client, we are actively working on identifying underutilized features and aligning them with their business goals. By conducting a detailed platform audit, mapping their business processes, and analyzing costs, we’re systematically uncovering opportunities for improvement.
Key steps in this process include:
- Auditing the platform to identify unused features, assess integration capabilities, and evaluate license utilization
- Mapping workflows to pinpoint inefficiencies and align processes with technology capabilities
- Analyzing costs to uncover redundant systems and forecast ROI from optimization efforts
The Expected Impact
While the work is ongoing, the potential outcomes are clear. Our efforts are focused on delivering:
- Cost reductions by eliminating unnecessary vendor solutions
- Efficiency gains through streamlined workflows and better user adoption
- Enhanced capabilities by activating underused features tailored to their needs
- Future-proofing through continuous improvement strategies
Why This Matters
For enterprise organizations, the lesson is simple: don’t underestimate the value hidden within your existing tools. A strategic approach to platform utilization can save costs, improve operations, and even unlock new competitive advantages. However, this requires ongoing attention, regular platform audits, and a commitment to aligning technology with business goals.
At Ampersand, we’re passionate about helping businesses maximize their potential. If you’re curious how to do the same for your organization, let’s start the conversation.
